Flow Appoints Publicis as Regional Agency of Record

Port of Spain, Trinidad — October 11, 2011 – Rhea Yaw Ching, Corporate Vice-President of Sales and Marketing at Columbus Communications Inc. has announced Publicis Worldwide as its Regional Agency of Record for the retail brand: Flow. This decision follows a request for proposal process, which took place over the previous three months. She explained that the account team will comprise members from both Publicis Canada and Publicis Caribbean, whose headquarters are in Port of Spain, Trinidad.  

According to Mrs. Yaw Ching, “The arrangement offers us a unique opportunity to tap into Publicis experience in strategy, creative and industry knowledge in developed communications markets, while maintaining an appropriate balance of our unique realities in the Caribbean”.  

Andrew Bruce, President of Publicis Canada added, “For Publicis Canada, it is a real privilege to work with Columbus Communications and Flow, a company and brand that has seen tremendous growth and demonstrates a clear passion for what they do. They are a real pan-Caribbean success story that we’re now proud to be a part of.”

Contacts:

About Publicis Groupe:

Publicis Canada, a member of the Publicis Groupe (Euronext Paris: FR0000130577), is one of the largest and leading communications groups in the country, employing more than 400 people. Publicis Worldwide, with a presence in 83 countries, is one of the three worldwide advertising networks of Publicis Groupe SA and is positioned with a very specific and unique approach: La Holistic Difference. Publicis Groupe SA is ranked the largest communications group in Europe and the third largest in the world. With operations in 104 countries on five continents, Publicis SA employs approximately 49,000 people worldwide.  

About Columbus Communications Inc:

Columbus Communications is a Barbados-based international business corporation that holds investments in retail broadband telecommunication providers, operating under the brands, Flow Jamaica, Flow Trinidad‚ Flow Curacao and Flow Grenada. Columbus Communications also holds investments in wholesale broadband networks throughout 21 countries in the greater Caribbean and Latin American region.

Source: Publicis Canada